Best Books for Small Business Owners

Own a small business?

Checkout the following and books to accelerate your business with advice from the experts. It’s a short list thet we’ll add to over time.

E-Myth

by Michael Gerber

This book is an absolute must-have for any small business owner. It will shift your entire mindset on how you view your business. Too many small business owners suffer because they try to do everything themselves without any type of system or process. Having the right systems is the difference between owning a struggling burger joint and growing a fast food franchise into a giant called McDonald’s. For any business owner it means getting more out of your business and life by adopting a different mindset and then taking action on systematizing. The author of the book coined the term “working on your business vs. working in your business.”

The 4-Hour Workweek

by Tim Ferriss

This book created a revolution around the world. It’s the story of how one entrepreneur (Tim Ferriss) went from slaving over his business working 12 hour days to automating his business enough that he could travel the world for weeks at a time and only check-in a few hours a week. Some people dismiss the book or criticize it because of the title and that’s a shame. The advice in the book is rock-solid and enlightening for any business owner. Not every business can turn into a 4HWW business and you can’t expect to start or grow a new business with a meager effort. It’s not about that – it’s about using technology and tools to help your scale a business and work smarter.

The Millionaire Fastlane

by MJ Demarco

Get past the title. It’s not a get-rich quick scheme. It’s more like a framework to grow wealthy over time intelligently. In fact, the author disputes the idea that you need to toil away for 30 years to become wealthy. Instead, you need to choose the right vehicle and the right road – the fastlane. Once you do that, you’ll need to put real effort in to grow your business while avoiding stupid decisions. He explains it all in the book. There is a section on how to pick the business that has the greatest velocity because it provides the most leverage. This is something they don’t teach at business school. He goes on to talk about all the wrong lanes to wealth. Things like spending more than you earn and wasting money to appear rich. It’s another eye-opening book that any business owner can learn from.

Think and Grow Rich

by Napolean Hill

Often cited by successful entrepreneurs as one of their favorites, this classic book is said to have created more millionaires than any other book. Have you heard how it all started? It’s quite interesting. In the early 1900s a young writer named Napoleon Hill was challenged by the richest man in the world (Andrew Carnegie) to create a book that embodied his philosophy of success. Hill wrote this book and Carnegie introduced him to the great industrialists, writers, and thinkers (including Henry Ford, Thomas Edison) who helped shape the philosophies in the book. Think and Grow Rich is a classic with lessons that make sense as much today as they did in 1937.

Straight Line Leadership

by Dusan Djukich

Even good books have filler you need to sift through to mine the gold. This whole book is gold. The author is a world-class business and performance coach. He lays out the type of people
You will learn the three distinct leadership types:

  • Circular people – Prone to endless wheel spinning by going around in circles.
  • Zigzag people – Occasional successes the hard way.
  • Straight Line Leaders – People that effectively go from A to B rapidly.

A straight-line leader is action oriented and able to cut through the mental noise that limits success. The book is not just about business leadership. It is a practical guide to getting things done. As the introduction says, “regardless if you are a CEO, small business owner, parent, or someone who simply wants to make a difference, you will learn to master powerful distinctions that you can apply immediately to resolve the challenges that you are presently up against.”

You2

by Price Pritchett

The author coaches executives on achieving quantum leaps in performance and this book is like taking a seminar on how to maximize your personal effectiveness. “Promotes an unconventional, quantum leap strategy for achieving breakthrough performance. This powerful new method replaces the concept of attaining gradual, incremental success through massive effort. Instead, it puts forth 18 key components for building massive success while expending less effort. Your staff learns to multiply their personal effectiveness, leverage their gifts, and leap beyond ordinary performance expectations.” The leader of the Champions Club mastermind group consistently recommended You2 as a must-read. Check these books out and you will not be disappointed. Your eyes will open to new concepts, strategies, and tools that can enrich your business and life.

Jay Rice on travel and entrepreneurship

Jay Rice talks adventure travel, entrepreneurship and Thinking Chat.

Most people dream of exotic vacations in faraway places.
Entrepreneurs seem to be especially bitten by the travel bug.
Maybe it is that sense of total freedom or the stimulation of being in a new place or immersed in a new culture. Maybe it is just an expression of the inner explorer that all entrepreneurs seem to have in abundance. Whatever it is ? it?s contagious!

The media enjoys learning what makes entrepreneurs tick and in one interview they spoke to Jay Rice on travel and entrepreneurship.

When he is not working with customers, creating marketing campaigns or designing the intelligence behind Thinking Chat our CEO spends time raising a family. But, one of his personal passions is adventure travel. As his businesses have grown and expanded he?s been able to visit some remote locations others have only dreamed about. Not only that, he?s had some weird and sometimes hair raising adventures and encounters with wildlife.

In his own words, ?I?ve been fortunate to visit some unique places and I really enjoy that feeling of landing in a new place or going off on an adventure,? said Jay Rice, Founder & CEO of Thinking Chat. Jay also added, ?at Thinking Chat I?m in the position of helping other entrepreneurs free up their time because our technology works for them while they are sleeping or on vacation. Even if it is in a small way by providing a valuable service at Thinking Chat I want to help as many entrepreneurs as possible to realize their dreams.?

Here is the link to a recent interview of our CEO (Jay Rice) on Sweet Startups http://www.sweetstartups.com/

Jay Rice (at front of raft) tastes some water coming off a big waterfall in Africa.

 

Get more patients

If your office is looking for more high quality patients and you have an active website then adding a Quick Capture Agent to your website can increase prospective patient inquiries by an average increase of 2-4x.
What that means is that for the cost of a dinner for 2 you can have the opportunity to Double your new patient inquiries each month. Not only can you get more patients for your practice, you can increase the quality of your patients too.Enter your name and email below and we will send you information so that you can calculate your ROI and decide if this is the right fit for you.

Weak Leads?

“Oh, have I got your attention now?”

Anyone who has spent any time in business must get a kick out of Alec Baldwin?s great, swinging-big-one motivational speech in Glengarry Glen Ross, when he browbeats and threatens all the faltering real estate salesmen in the world?s saddest office.

(And if for some reason you haven?t seen Glengarry Glen Ross, you might need to take a couple of days off to watch it, Wall StreetBoiler RoomMargin Call, and Used Cars to complete your business cinema education!)

Baldwin?s tirade is full of catchy acronyms like A-B-C (Always Be Closing) and A-I-D-A (Attention-Interest-Decision-Action), but what the scene is essentially about is the perennial problem of turning leads into sales, and behind that, of getting good leads in the first place.

Jack Lemmon

?The leads are weak!? Jack Lemmon complains to Baldwin, but although Baldwin is quick to cut him down with the riposte ?You?re weak,? the fact is, that some leads are weak, and not having enough leads is definitely weak.

We?ve moved on from the pre-Internet world of that 1992 film; nowadays, the salespeople would be working off online leads. But the amount and quality of those leads still matters, and many websites, even well-trafficked ones, don?t pull their weight in that department. Something is missing.

If traffic is missing, you fix that first, or get help to fix it.

But what if the inbound lead flow still isn?t happening after you?ve got the online traffic? You?re getting the attention, and maybe the interest, but the decision and the action aren?t following. Your salespeople could close many of those prospects if they knew about them, but how do they follow up without sufficient information?

You?ve got to make it easy for the prospects to give the information, and a lot of the standard methods like ?Contact Us? pages don?t cut it. ?A guy don?t walk on the lot lest he wants to buy,? Baldwin barks, and he?s right about that, but a website is a funny kind of lot. You can?t see who?s checking it out at 3 in the morning unless they make themselves visible.

If there was a tool that could drastically improve the likelihood of prospects interacting with the site and giving your salespeople the contact information they need to follow up, ?to you, that?s gold? (paraphrasing Baldwin again).

?The good news is? that there is such a tool, and we?ve got a case study that shows how it increased inbound leads 8x at one distinguished and specialized 50-year-old company, resulting in a substantial increase in overall sales and an impressive $74,000 deal (this case study will be particularly interesting for any company that sells B2B, collects leads on its website for follow-up and wants to increase leads by a factor of 8 with 1 simple tool).

GKIC InfoSummit

A top marketing event is coming up next month and it?s called the GKIC InfoSummit. This annual marketing seminar caters to both experienced and beginning marketers.

The event focuses on the marketing of information so it is ideal for any business owner or marketer that sells a course or provides packaged training or consulting.  Really ANY business owner or marketer will benefit from attending this event. Not only will you learn directly from top marketing experts ? you will also gain exposure to marketing tools, strategies and ideas that are on the cutting edge.

In case you have not heard about GKIC, the Insider?s Circle or Dan Kennedy you definitely will want to check it out. Dan Kennedy is a legend in marketing circles. He?s a prolific author, high-paid copywriter, and brilliant marketer. Many online marketers, speakers, and entrepreneurs can trace their knowledge back to Dan. He?s a unique guy. A self-made millionaire they call him the ?millionaire maker?. His no-nonsense ?no BS? business books, newsletters and events have made him world-famous and his wisdom is a must for any business professional.

Below is a picture of our CEO with Dan Kennedy.

We look forward to attending the event this year!

For more information see https://gkic.com/infosummit/

3 Lead Sources for Infusionsoft

You know Infusionsoft as the premier marketing automation and email marketing software, yes?
I have to admit that it takes a while to get setup and a while to learn how to use it (I started in 2010)..but once you get leads into Infusionsoft there really is no limit to how you can market to those leads.

Infusionsoft is a beautiful tool that leverages automation to grow your business and that?s why so many top marketers like Daymond John, Frank Kern, Perry Marshall and many more ? all Love Infusionsoft.

But ? Here is what many people struggle with ? how do I get the leads in!?
Well, I?m going to share with you 3 major ways:
(if you can think of any more ? let me know!)

  1. Traffic
  2. Lead Magnet
  3. Lead Capture

1. Traffic
You have to have a way to bring visitors to your website. Without traffic to your site in the form of web visitors you can?t capture leads. Period. After much time and effort, I?ve found some great ways to generate traffic.

2. Lead Magnet / Offer
In order to compel your web visitors to take an action you have to have some compelling offer that gets them to call your company or provide their email address. For the sake of getting them into Infusionsoft ? we?ll focus on the latter. A lead magnet can be a special report, info-graphic, datasheet and more. I?ve found an interesting little tool that helps create lead magnets.

3. Lead Capture Tool
Most companies use some type of opt-in form that captures an email address and contact information. It?s often tied to the lead magnet. This is the typical way into Infusionsoft and it works well. Here?s the problem though ? despite how much time and money you spend getting the traffic and creating the lead magnet ? the statistics by ecommerce quarterly and others clearly show that if you get 100 visitors to your website only 1-5 on average will fill in your contact form. That means 95+ out of 100 of your web visitors Leave Your Website.

How do you improve those dismal odds quickly, easily and without much cost or hassle?
The fastest and easiest way I?ve found to convert your traffic into leads and get your leads into Infusionsoft ? is to install a Thinking Chat automated agent on your website. After using Infusionsoft for many years and having marketed and sold over $20million USD worth of high-end equipment B2B I needed something to capture more leads and that?s why I created Thinking Chat and connected it to Infusionsoft.

You may be wondering why you should spend time on Thinking Chat with so much happening in your business?
Once you setup Thinking Chat it runs automatically and captures your leads while you do everything else. That means you have more leads in your funnel and more leads to convert to customers and revenue.

If you are wondering whether you need Infusionsoft or technical skills to set up Thinking Chat and use it the answer is no you don?t, if you can cut and paste from a word doc you are good to go.

What?s the catch?
The only catch ? is that you need to be committed to wanting more leads from your website. If you have any traffic on your site the rest is easy. You just need to suspend your disbelief and commit to this one thing for your business ? setting up Thinking Chat Quick Capture on your website.

Regards,
Jay

PS: want to learn more? Go to our contact page, enter name+email and let us know what questions you have about setting up Thinking Chat Quick Capture on your site.